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21 Book Marketing Tips for Authors


21 marketing tips for authors

“21 Book Marketing Tips for Authors” by Joan Y. Edwards

Writing a book is a wondrous feat and getting it published is another great accomplishment. Selling your book is the next step and it is a very interesting endeavor today. You have to plan and take action. To make money; you have to spend money and/or time. You must be creative. Choose things to do that are fun for you. I suggest you work on three of them at a time. Choose two that you can do without any problem and one with a little challenge to it. Reward yourself for each step you complete.

I’ve read through many online sources and books about marketing to sell both Flip Flap Floodle and Joan’s Elder Care Guide.

I listed the resources I’ve found helpful. These marketing tips are ones I’ve used personally, witnessed other authors use them successfully, or plan to take action to make them a reality myself.

1. Place a profile on About.me. Mark Coker recommends this as a way to put all of your information in one place that many people look first. Place an About Me file on your website and blog.

2. Make a Facebook Author Page and a Facebook Personal profile page.

3. Twitter  – Open a Twitter personal account. Post about things relating to the book you’re writing. Follow and retweet other people’s tweets relevant to your favorite topics.

4. Set up pre-orders for your book. Helps build tension so people anticipate the big release date. After the release of your first book, as soon as you get the second book ready, do a pre-order for it. On the last page of your first book, let people know about your second.

5. Create a Video Trailer for your book.

Joanna Penn. “How to Create a Book Trailer:” http://www.thecreativepenn.com/2011/01/07/how-to-create-a-book-trailer/

Sandra Warren. “Book Trailers Made Easy:” http://sandrawarrenwrites.blogspot.com/2016/01/book-trailers-made-easy.html

6. Send out a News Release before your book launch. Put your press releases on your website. PRlog sends out free press releases (https://www.prlog.org/)

Sample Press Release

Rob Bignell. “Press Release: Advice on Day Hiking with Children:” https://www.prlog.org/11593433-new-book-provides-valuable-tips-advice-on-day-hiking-with-children.html; 

Stephen King. “Book Release American Vampire:” http://stephenking.com/promo/american_vampire/press_release/

7. Obtain 50 reviews of your books on Amazon, GoodReads, and Barnes & Noble. Use 50 as your top goal but be happy and celebrate each review you get. According to Brooke Warner Huffington Post, you need 50 reviews for Amazon to give you special notice. Be willing to give people who commit to review your book  a free PDF, Kindle, or paperback copy for their review.

If it’s an ebook on Kindle and you belong to GoodReads, Kindle asks you to review the book when you finish it. It posts it on both Amazon and GoodReads for you at the same time. 

It’s exciting to watch your book ranks after your book is released. To find statistics about your book sales and book rankings:

Sign into Amazon’s Author Central. It gives you the number of books sold. http://www.amazon.com/authorcentral

Check the listing of Best-Selling Authors from top down: https://www.amazon.com/author-rank

Ranks Amazon Book Sales  – website and app. https://www.novelrank.com/; 

I have 14 reviews on Joan’s Elder Care Guide and 18 for Flip Flap Floodle. So I need a lot more reviews to hit the lucky number of 50 reviews for each. If you’d be willing to do a review of either book for me, please let me know. I’ll send you a paperback copy. I’ll be willing to do a book review for you, too.

Put whole reviews or snippets of reviews with a book cover image and a link to purchase your book on your blog, website, emails, Facebook, Twitter, and your favorite social media.

8. Create Slide Presentation for your website. Linked-In has SlideShare where you can create and share slides about you, your writing, and your books. This SlideShare can be embedded on other people’s websites or blogs. You can even share it on your personal website or blog, too. To do the Linked-In SlideShare, go to Robert Sisson’s step by step directions: https://www.slideshare.net/RobertSisson/how-to-upload-your-powerpoint-slides-to-slideshare?qid=e74460bd-5446-41d3-894b-37cffb952803&v=&b=&from_search=11

9. Blog Tour – Ask 10 or more bloggers to interview you as a guest. Stagger the interviews. Have one each day for a week or two weeks. Include one review or snippets from 3 reviews with an image of your book cover and a link to purchase your book.

10. Book Blitz on the day of your book release – Ask 10 or more bloggers to put a copy of the specialized Book Blitz notices (format similar to a news release) on their blogs.

Sample Book Blitz:

Joan’s Elder Care Guide: Empowering You and Your Elder to Survive by Joan Y. Edwards

New Book? Spread the Word with a Blogging Book Blitz

11. Have a Book Launch Facebook or Twitter party

Lori Taylor. “10 Tips for a TweetWorthy Twitter Party:” http://lorirtaylor.com/top-10-tips-for-a-tweetworthy-twitter-party/

Lynne Hinkey. “Virtual Book Party” https://writerswin.com/virtual-book-party/

Katherine Mayfield. “Hosting a Book Launch Party on Facebook:” http://fundsforwriters.com/hosting-a-book-launch-party-on-facebook/

12. Create a book club study guide or teacher’s study guide for your book. Rob Bignell says this is a good way to entice book club members to buy copies of your book.

Sample Study Guide

“Charlotte’s Web Teacher’s Guide:” https://www.scholastic.com/teachers/unit-plans/teaching-content/charlottes-web-teachers-guide/

13. Make and distribute promotional materials: bookmarks, postcards, and business cards. You can print a coupon on the back of some of your business cards that say. If you’d like a free book, ask me for details. Willing to do a review – Free copy of book or something similar. Ask me: How can I get a free copy of your book?

14. Place a copy of you book in waiting rooms. Rob Bignell says to write a note inside your book that says, “Please leave for others to enjoy.”

15. Get your book into at least 2 local bookstores. If you or your publisher does not have a return book policy, you may want to see if local bookstores or businesses related to the subject of your book would sell your books on consignment. If your publisher has a return book policy, it will be easier to get your books on the shelves in a store.

16. Have a book signing event. Do a reading or a presentation. Mingle with the people in the store. 

17. Have contests to win copies of your book or give away copies of unpublished writing.

18. Do a joint venture advertising campaign with 2-4 other authors with similar subjects or genres or who live in your area or travel together to different states.

19. Ask your readers to write, call, and visit your local library and ask them to order your book. Make sure your ISBN number is on your business card or on your website.

20. Write articles for organizations, newspapers, blogs, ezine articles, HubPages. Rob Bignell says they pay freelance writers for writing. Perhaps they will allow a byline and add the title of your book, a book cover image, and a link to purchase it.

21. Set up a Google Alert for you book title, book subject, and your name. They will email you daily or weekly articles that contain the words you designate. This may help you find blogs or magazines with articles about your subject. Then you can pursue writing for them, doing a guest blog, etc.

Jessica Knapp. “How to Set Up a Google Alert and Why It’s a Good Idea:” https://www.bloggingbasics101.com/how-to-set-up-a-google-alert-and-why-its-a-good-idea/

RESOURCES

  1. Advisory HQ. “Top Free Press Release Distribution: https://www.advisoryhq.com/articles/top-free-press-release-distribution/
  2. Authors’ Community. “Marketing Your Books:” http://authorscommunity.net/category/marketing-your-books/
  3. Blog: Books on the Knob. “List of free books, coupons for Amazon:” http://blog.booksontheknob.org
  4. Book Enthusiast Promotions. “Release Day Event:” http://www.bookenthusiastpromotions.com/release-day-event/
  5. Bookmarket.com. Reputable Mailing Lists. http://www.bookmarket.com/lists.htm
  6. Brandon Cornett. “54 Tips for Postcard Marketing Success:”
    http://www.bookmarket.com/postcardmarketing.htm
  7. Caitlin Muir. “89 Plus Book Marketing Ideas That Will Change Your Life:” http://www.authormedia.com/89-book-marketing-ideas-that-will-change-your-life/
  8. Carolyn Johnson-Howard. The Frugal Book Promoter: How to get nearly free publicity on your own or partnering with your publisher (The HowToDoItFrugally Series) ebook https://www.amazon.com/Frugal-Book-Promoter-partnering-HowToDoItFrugally-ebook/dp/B005G5L3DC/
  9. Carolyn Johnson-Howard. How to Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a writing career:  https://www.amazon.com/Great-Reviews-Frugally-Ethically-HowToDoItFrugally-ebook/dp/B01MQCKRF5/
  10. Daniel Kehrer. “10 Tips for Postcard Marketing Success:” http://www.bizbest.com/10-tips-for-postcard-marketing-success/
  11. Daniel Newman. “Here Are 12 Must-Use Apps for Marketers:” https://www.entrepreneur.com/article/246047
  12. Danny Iny. “7 Book Marketing Lessons for the Self-Published Author:” https://www.inc.com/danny-iny/7-book-marketing-lessons-for-the-self-published-author.html
  13. David Gaughran. Let’s Get Visible: How To Get Noticed And Sell More Books (Let’s Get Publishing Book 2):  https://www.amazon.com/Lets-Get-Visible-Noticed-Publishing-ebook/dp/B00CPQ6YYI/
  14. Erin Bowman. Publishing Crawl. “How to Support an Author Beyond Buying Their Book:” http://www.publishingcrawl.com/2015/04/20/how-to-support-an-author-after-buying-their-book/
  15. Erin Entrada Kelly, Book Publicist. “YOU DID NANO. NOW WHAT?” http://www.smithpublicity.com/2015/12/you-did-nano-now-what/
  16. Debbie Ridpath Ohi. “Want to support an author’s or illustrator’s new book but can’t afford to buy it?” http://inkygirl.com/inkygirl-main/2015/6/19/want-to-support-an-authors-or-illustrators-new-book-but-cant.html
  17. Derek Haines. “What’s the Best Way to Promote My Self-Published Book:” https://www.justpublishingadvice.com/whats-the-best-way-to-promote-my-self-published-book/
  18. Diana Urban. “119 Book Marketing Ideas That Can Help Authors Increase Sales:” https://insights.bookbub.com/book-marketing-ideas/
  19. D. Jean Quarles. “5 Tips to Writing Your Author Bio:”  http://www.writersonthemove.com/2014/09/5-tips-to-writing-your-authors-bio.html
  20. Enticing Journey Book Promotions. “Release Day Blitz:” http://www.enticingjourneybookpromotions.com/p/release-day-blitz.html
  21. https://www.thebookdesigner.com/2016/08/authors-boost-book-marketing-with-these-5-apps/
  22. https://www.thecreativepenn.com/2010/03/27/marketing-your-first-book-graham-storrs/
  23. Greg Scowen. “A Few Indie Book Reviewers:” http://www.gregscowen.com/a-few-indie-book-reviewers/
  24. HubPages. Search for writing gigs. HubPages. 
  25. Huffington Post. “The Top 10 Things All Authors Should Know About Amazon:” https://www.huffingtonpost.com/brooke-warner/the-top-10-things-all-aut_b_6744386.html
  26. “Indie Authors: 17 Book Marketing Tips to Sell More Books:” https://www.amarketingexpert.com/indie-authors-17-book-marketing-tips-to-sell-more-books/
  27. iuniverse. “10 Tips for Marketing Your Book:” https://www.iuniverse.com/Resources/Book-Marketing-Self-Promotion/10TipsForMarketingYourBook.aspx
  28. J.C. Saucedo. “20 Book Marketing Tips and Tactics for Self-Published Authors:” https://blog.placeit.net/20-book-marketing-tips-tactics-self-publishing-authors/
  29. Jen Malone. Writers’ Rumpus. “Part 1: How to Help an Author (Beyond Buying the Book):” http://writersrumpus.com/2014/01/03/how-to-help-an-author-beyond-buying-the-book-part-one/
  30. Jen Malone. Writers’ Rumpus. “Part 2: How to Help an Author (Beyond Buying the Book):” http://writersrumpus.com/2014/02/07/how-to-help-an-author-beyond-buying-the-book-part-two/
  31. Jen Malone. Writers’ Rumpus. “Part 3: How to Help an Author (Beyond Buying the Book): http://writersrumpus.com/2014/03/07/how-to-help-an-author-beyond-buying-the-book-part-three/
  32. Jessica Knapp. “How to Set Up a Google Alert and Why It’s a Good Idea:” https://www.bloggingbasics101.com/how-to-set-up-a-google-alert-and-why-its-a-good-idea/
  33. Joanna Penn. “How to Create a Book Trailer:” http://www.thecreativepenn.com/2011/01/07/how-to-create-a-book-trailer/
  34. Joanna Penn. How to Market a Book Third Edition: https://www.amazon.com/Market-Book-Third-Joanna-Penn/dp/191210587X
  35. Joan Y. Edwards. (Book Blitz) “Joan’s Elder Care Guide: Empowering You and Your Elder to Survive by Joan Y. Edwards:” https://joanyedwards.wordpress.com/2016/05/13/joans-elder-care-guide-empowering-you-and-your-elder-to-survive-by-joan-y-edwards/
  36. Joan Y. Edwards. “New Book? Spread the Word with a Book Blitz:” https://joanyedwards.wordpress.com/2016/03/14/new-book-spread-the-word-with-a-book-blitz/
  37. Josh Funk. “How Can You Help an Author?” https://papajfunk.wordpress.com/2015/09/24/how-can-you-help-an-author-im-so-glad-you-asked/
  38. Josh Funk. “How to Buy a Picture Book without Buying a Picture Book:” https://papajfunk.wordpress.com/2015/08/27/how-to-buy-a-picture-book-without-buying-a-picture-book/
  39. Kate Tilton. “Bloggers Resources (contains blogger reviewers):” http://katetilton.com/bloggers/
  40. Kimberley Grabas. “71 Ways to Promote and Market Your Book:” http://www.yourwriterplatform.com/promote-and-market-your-book/
  41. Lori Taylor. “10 Tips for a TweetWorthy Twitter Party:” http://lorirtaylor.com/top-10-tips-for-a-tweetworthy-twitter-party/
  42. Mark Coker.  Smashwords Book Marketing Guide – How to Market Any Book for Free (Smashwords Guides 2)Kindle Edition: https://www.amazon.com/gp/product/B004XR57PE/
  43. Melinda Brasher. “Strategies to Get Book Reviews:” http://www.writersonthemove.com/2014/04/strategies-to-get-book-reviews.html
  44. Monique Danao. “Four Simple Ways Free Lance Writers Can Find Gigs Fast:”  http://writersweekly.com/this-weeks-article/find-new-writing-gigs-fast
  45. National Pen Company. Personalized, colorful, distinctive, smooth writing promotional pens, stylus, magnets: http://www.pens.com
  46. New York Book Editors. “5 Tips for Marketing Your YA Novel:” https://nybookeditors.com/2017/08/5-tips-for-marketing-your-ya-novel/
  47. Nonfiction Author Association. “How to Get Book Reviews – 50 Resources to Generate Book Reviews:” https://nonfictionauthorsassociation.com/how-to-get-book-reviews-50-resources-to-generate-book-reviews/
  48. Pam Perry. “25 Tested Marketing Tips for Self-Published Authors:” http://www.pamperrypr.com/25-tested-marketing-tips-for-self-published-authors/
  49. Press Release Log. https://www.prlog.org/
  50. Publicity Insider. “Special Report: The Ultimate PR & Publicity Secret:” http://www.publicityinsider.com/freesecret.asp
  51. Rachel Abbott. “Reviews: The Good, the Bad, and the Scams:” http://rachelabbottwriter.wordpress.com/2012/03/13/reviews-the-good-the-bad-and-the-scams/#
  52. Richard Ridley. CreateSpace blogger. “Social Media Swap:” https://forums.createspace.com/en/community/community/resources/blog/2015/02/02/social-media-swap
  53. Rob Bignell. 7 Minutes a Day to Promoting Your Book [Kindle Edition]: https://www.amazon.com/Minutes-Day-Promoting-Your-Book-ebook/dp/B00B4XD6FI
  54. Sandra Warren. “Book Trailers Made Easy:” http://sandrawarrenwrites.blogspot.com/2016/01/book-trailers-made-easy.html
  55. Sandra Warren. “Tag Team Marketing – Authors Helping Authors (contains additional marketing information related to book stores, retail stores, and organizations):” http://sandrawarrenwrites.blogspot.com/2016/03/tag-team-marketing-author-helping.html
  56. Sandy Smith Publicity. “101 Book Marketing Ideas to Promote Your Book:” http://www.smithpublicity.com/101-book-marketing-ideas-promote-book/
  57. Scholastic. Charlotte’s Web Teacher’s Guide: “Charlotte’s Web Teacher’s Guide:” https://www.scholastic.com/teachers/unit-plans/teaching-content/charlottes-web-teachers-guide/
  58. Smith Publicity. “How to Hold a Social Media Contest:” http://www.smithpublicity.com/2015/12/how-to-hold-a-social-media-contest/
  59. Tim Grahl. “Book Marketing Plan – The Definitive List:” https://booklaunch.com/book-marketing-checklist/ 
  60. Valerie Peterson. “Book Signings and Book Tours – A Reality Check for Authors:”http://publishing.about.com/od/BookPublicity/fl/Book-Signings-and-Book-Tours-A-Reality-Check-for-Authors.htm
  61. Valerie Peterson. “Part 1 – Getting Your Book into the Bookstore:” http://publishing.about.com/od/BookAuthorBasics/a/How-To-Make-Booksellers-Love-You.htm
  62. Valerie Peterson. “Part 2- Make Booksellers Love You:” http://publishing.about.com/od/BookAuthorBasics/a/Make-Booksellers-Love-You-P2.htm
  63. Valerie Peterson. “Part 3- Getting Your Book Into a Local Bookstore:” http://publishing.about.com/od/BookAuthorBasics/fl/Getting-Your-Book-Into-a-Local-Bookstore.htm
  64. Vistaprint.com. Business cards, post cards, posters, car signs, etc. https://www.vistaprint.com
  65. Writing Career. “Publishers and Magazines Ask for Stories. Help writers get writing gigs:” https://writingcareer.com/
  66. Zairmail.com. Direct Mailing lists, post card templates. http://www.zairmail.com/

COMMENT

Never Give Up
Live with Enthusiasm
Celebrate Each Step You Take

If you haven’t written a review for me, ask me: How can I get a free copy of your book?

Please check out my books:
Flip Flap Floodle, Will this little duck’s song save him from Mr. Fox?
Joan’s Elder Care Guide published by 4RV Publishing

Joan Y. Edwards
Copyright © 2017 Joan Y. Edwards

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Believe You Can, Visualize Success, and Take Action


“Believe You Can, Visualize Success, and Take Action” by Joan Y. Edwards

The things that go through your mind can either make you or break you. They either hold you back to the old, or give you freedom to do things that you have never been done.  It will give you the freedom to do things that no one has ever done.

Do you find yourself hearing a little voice on your left shoulder saying, “I can’t do it. There’s no way.”

From the right shoulder you hear a voice saying, “I can do it. I’ll find a way.”

According to the studies I’ve done and the people I’ve talked with, we all have these voices. Some from within, some reflected from our self-image out and reflected back to us the thoughts, fears, and ideas we have within us. We have to conquer these negative thoughts. We have to think above them and beyond them.

Henry Ford very wisely pointed out that your brain wants you to be right. It searches for life experiences to make us right. “Whether you think you can or can’t…you are right.”

Believe you can.

The only voice that can really stop you from achieving your goal is what you say to yourself. I think the people in history who accomplished the impossible, did so because of three factors:

#1 They kept on trying to achieve the goal even with other people’s voices or their own voice telling them they couldn’t do it. They turned it into a stronger, “Yes. I can do it. Or no matter what you say, I’m going to try. I’m going to figure out a way to do it in spite of the odds.

#2 They captured a vision of success in their minds, looking past all the obstacles that might be placed between them and their goal. They kept this vision that they could do it at the top of their minds, with pictures, with words, with recordings. They took baby steps. Each little success kept them going. Little failures may have pushed them back a couple of steps, or put them down in the dungeon for awhile. However, this belief kept them going.

#3 They took action towards the goal.

The Wright Brothers kept the vision that they could indeed make an airplane that could fly.

Eastman Kodak made a camera that could take pictures.

Gutenberg invented a printing press.

Edward Everett Hale said, “I am only one, but I am one. I cannot do everything, but I can do something. And I will not let what I cannot do interfere with what I can do.”

Remember that you are one. God sent you here for many purposes. There is one thing you can do that no other person who has ever graced this earth can do. Spend time with yourself. Discover what this is. Do it.

You can’t write all the stories that publishers want now. Write your story. Write the best you can. Believe in your story. It will find its way to the arms of a publisher who believes in your story as much as you do. Believing is contagious. Catch it like a lightning bug. Watch it glimmer and shine. Then let it go. Let go of all the negative. Empower yourself. Send it off to a critique group. Send it off to a publisher or agent.

If it’s not writing, it’s okay. If it’s sports, do it. If it’s cooking, be the best chef you can be. If it’s teaching, teach. If’ it’s caring for your elder, love yourself and your elder. Do it the best you can. If you don’t know how, learn. Empower yourself with love and education. Do it.

If you have doubts, pray, and educate yourself. If you still have doubts, draw a picture of you completing it. Stick figures are okay. Find magazine pictures. Newspaper articles, internet articles. Your brain puts pictures in your mind and puts labels with them. Draw your stick figure of you celebrating the accomplishment of your goals. Write your goals down. Write them in the present tense.

I am…

I have…

I can…

I allow myself to…

Believe in an abundance of skills, money, resources, education, and motivation to accomplish your goal(s).

If you still have doubts, then say:

God believes in me, I can do it. Joan Y. Edwards believes in me. She believes that I can do it. If I believe in me, too, the power of three will work towards my advantage.

Here are other resources to help encourage and inspire you to believe in yourself more fully than you’ve ever done before.

Clay Andrews. “4 Things that Keep You from Your Goals:” http://www.pickthebrain.com/blog/4-things-that-keep-you-from-your-goals/

Holly Jahangiri. “Keep Your Eye on the Goal:” http://thenextgoal.com/2011/12/keep-your-eye-on-the-goal/

Liraz.com. “30 Best Anecdotes of All Time:” http://www.liraz.com/Anecdote.htm

Melonie Dodaro.  “Positive-Thought Strategies to Help You Reach Your Goals:” http://life.gaiam.com/article/positive-thought-strategies-help-you-achieve-your-goals

Moya Mulvay. Inspirational Quotes and Thoughts. Download Free pdf ebooks. http://www.inspirational-quotes-and-thoughts.com/download-free-pdf-ebooks.html

Wikipedia. “Edwards Everett Hale:” http://en.wikipedia.org/wiki/Edward_Everett_Hale

Thank you for reading my blog. I hope I’ve inspired you to believe in yourself. Join 83 other people who have subscribed to my blog.  Click the Sign Me Up in the left hand column, or click on Follow if it is visible at the top of the page. When I reach 100 subscribers, I’ll choose ten at random subscribers to win a free first page critique.  The 100th subscriber will win a free critique of the first 1000 words of a manuscript, along with its pitch.  That sounds like fun to me. I hope it sounds like fun to you, too.

Thank you for sharing my blog post links with your friends. I am honored by everyone who reads my blog. Please leave a comment. I’d love to hear from you.

Celebrate you. You’re the only human being exactly like you. Be happy. Be thankful. Be excited to be you.
Joan Y. Edwards

Copyright © 2011 Joan Y. Edwards

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