“17 Tips for a Successful Book Signing” by Joan Y. Edwards
First of all congratulations on having a book signing! What an honor! What an accomplishment! Congratulations to you, your publisher, and the book store or other place at which you are having a book signing. I had a very successful book signing at Park Road Books on November 12, 2016. Thank you to Megan, the event coordinator and the owner of Park Road books for accepting my books on consignment and then letting me have a book signing at the store.
I was afraid I would feel awkward or be alone. That didn’t happen. I felt right at home. Many customers who came in the store stopped to talk with me. Some stopped and signed “Thinking of You” cards for residents of Elmcroft’s Alzheimer/Dementia Unit. Both of my daughters came. A couple of friends came to get the copy autographed that they’d bought online. It was like a big party. My older daughter came at 2:15 p.m. and stayed until I left at 4:00 p.m. My younger daughter and her family came, too. The family and friends who came stayed at least 40 minutes and visited with me and/or with each other. Everyone browsed the books. Six people bought Joan’s Elder Care Guide. Thirty-one people signed cards for the elderly. Thank you to all of you who came and visited with me. A special thanks to all who have purchased a book.
Here are 17 tips for a successful book signing:
- Contact your family and see if the date you’ve chosen is a good date for them to come.
- Email your family, writing groups and professional organizations and let them know about it.
- Post on your blog, Facebook, and Twitter about your book signing – If it’s a drop in, usually it’s for 2 hours from 2:00-4:00 PM or 7:00-9:00 PM. If you’re doing a presentation, you will want to put a special time: 2:00 pm. or 7:00 p.m.
- Call and/or email media about your book signing and ask them if they would like a copy for review. Ask the book store if they are contacting the media. Ask them if they have a media contact list that they would be willing to share with you.
Newspapers from your county and each surrounding county
- Get business cards printed – Name, website, email address, titles of books and ISBN numbers.
- Get postcards designed and printed – book cover, sentence quotes and name of reviewer.
- Print a poster with your picture and book cover announcing book signing and put in a plastic holder that will sit on a table.
- Have chocolate mints or after dinner mints.
- Bring your favorite pen that’s archival safe to use for writing an autograph. This means the pen won’t bleed through the page and will last a long time. Think of a good saying that will fit for most autographs. Perhaps a short but memorable saying. You want to focus on the person who bought your book and listen to his/her story.
- Wear comfortable shoes.
- Wear your favorite outfit that’s comfortable and distinctive looking.
- Wear a name tag around your neck with your name and the title or titles of your books (with your name large enough to read well at a glance).
- Call a day ahead and make sure everything is “Okay” for the book signing.
- Bring a bottle of water for you to keep yourself properly hydrated.
- Arrive 15 minutes early so that you can set things up and go to the bathroom to check your appearance before the book signing officially begins.
- Thank the people who buy your books. Thank those who come to hang out with you or stop by to say “hello,” even if they don’t buy a book.
- Before you leave, make sure you thank the event coordinator and the cashiers who were working during your book signing. See how many more copies of your book, they’d like for you to leave on consignment.
Thank you to all who have bought Joan’s Elder Care Guide and Flip Flap Floodle. In case you’d like to buy a copy or share with others, here are links to buy them. Joan’s Elder Care Guide is a great gift for a friend or relative who is caring for an elder. Flip Flap Floodle , a happy little duck, delights children of all ages and gives them courage to continue life playing their song so they don’t give up.
Joan’s Elder Care Guide: Empowering You and Your Elder to Survive
Park Road Books(Charlotte, NC)
Barnes and Noble
Flip Flap Floodle
Barnes & Noble
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Never Give Up
Joan Y. Edwards
Copyright © 2016 Joan Y. Edwards
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Filed under: Marketing, Writing | Tagged: after dinner mintss, bottle of water, chocolate mints, contact family, contact friends, contact media, contact professional groups, post cards, postcards with book cover on it, tips for a successful book signing; business cards | 13 Comments »